Blue Competition Cycles holds a premier lineup of bicycles for any type of rider. My personal fave is the Triad EX Di2. They also create quality accessories for travel and training (check out their Aerus Soft Bike Case!). And they're stand-up guys.
No doubt Blueseventy is #allfortheswim. Their line of wetsuits, swimwear and accessories has everyone covered, from the entry-level swimmer to the top pros. With top-end materials that glide smoothly against the skin and through the water, you're sure to be impressed with the quality and performance of these products.
I am so closely tied to these guys that I painted the changing room in the store before it was opened. I am also proud to say I was their first sale! (Just a couple 650c tubes cuz nobody else in town carried clown-bike accessories!) I feel like family whenever I walk through the door, but I don't think that treatment is unique to me. Tri Town is Boise's only triathlon-specific shop, offering coaching, bike fitting and a wide range of quality products. They are eager to help anyone who wants to explore their fitness potential.
Your undercarriage takes a lot of stress from those long hours in the saddle. ISM's technology takes that stress off of the fleshy bits and instead directs it the more durable pieces of your anatomy. I switched 6 years ago and haven't looked back.
New for 2018 is my coaching relationship with Marilyn Chychota, elite coach and former professional triathlete (among other accolades). With Marilyn's vast athletic background, experience in pro triathlon and authentic investment in her athlete's goals, I consider myself to be in excellent and capable hands with her. @chychota